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ABOUT THE SPEAKERS
Amy Dean inspires her clients to be real and relevant communicators with vision, courage and consistency. As co-creator of the first web site that monitors Twitter for celebrity ghost tweeting, Amy has spoken with authority on the issue of social networking authenticity for USA Today, Businessweek.com and PRWeek. In addition, she has created the concept of "Keyword Communication." To take public relations to the next level, she cultivates compelling keyword-driven content consistently across an array of traditional and new media channels. As a result, she propels her clients to the top of search results and to the heart of their industry's conversations. In addition to understanding that keywords are like smoke signals that people use to find each other, Amy believes that if companies grant their employees access to social networking tools they can fuel their own PR machines from the inside out. She has developed the strategic process of "Inside Out Public Relations" to help companies empower their employees to be brand ambassadors and to reap the rewards of real-time communication with customers and industry influencers. As a public relations consultant with 10 years of experience at a global public relations agency and as President of Dean Public Relations, Amy's client roster spans industries and includes companies, nonprofit organizations and authors.
Janet B. Handal is a management consultant who applies her passion for new technologies and their ability to connect people and transform lives. She specializes digital marketing and social media and web-based technologies. Previously she served at the White House as Chair of the Task Force on Information Technology, where the team she led installed the first Internet access there and launched the first Whitehouse.gov. A highly skilled entrepreneur, Ms Handal led the start up team for Parentgiving.com, acting as COO in the launch of its online service and store. She has co-founded and raised private equity capital for three successful ventures including ec-Finance.com, a financial services company and a company licenses products to Epson, Kodak and RR Donnelly. Among her many projects, Janet has advised C-level executives at JPMorgan Chase on the integration and outsourcing of the technology infrastructure of its two predecessor banks. Her extensive roster of clients includes Morgan Stanley, Prudential, The New York Times and NPower New York.
Everything Jeannette Paladino does is about communicating ideas and nurturing a culture of communication within organizations. To bring its vision of a highly successful company to life, management needs to place a high priority on communicating to internal and external audiences. Her work spans marketing communications, training and development for brand-name organizations like Marsh & McLennan, JPMorgan Chase, Citicorp, Deloitte Consulting, Deloitte & Touche, KPMG, A.T. Kearney, Latham & Watkins and PricewaterhouseCoopers. It was her experience as a senior vice president for the venerable Bowery Savings Bank that indelibly impressed on her how a culture of communication can work magic with employees and customers. The Bowery is long gone now - its parts spread far and wide as part of the consolidation in banking. But for over 175 years, The Bowery had an outsized reputation for its size - all because of its ongoing communications with customers. Jeannette managed the Bank's PR, advertising, promotion, market research and training and development. The CEO believed the most important communications were between a manager and his or her direct report. He was right because employees are the company's face to its customers and training them to be brand advocates elevated the Bank into the same league as the biggest players in the industry.
Wendi Caplan-Carroll is the Regional Development Director for Constant Contact and an Email Marketing Expert. She speaks regularly on the "Power of Email Marketing". She has over 25 years experience in Marketing, Business Development and Event Marketing working for major media companies including CBS Radio, Infinity Broadcasting, and Emmis Broadcasting. Wendi uses her expertise to provide coaching for small businesses and organizations on best practices of email marketing, designing strategic marketing initiatives and developing creative approaches to marketing with the use of online tools.
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